The Zoki crafts jewellery that celebrates individuality and strength. Inspired by stories of resilience and refined by craft, our pieces are created to be cherished — worn daily, passed down, and lived in.
Hand-finished details combined with modern production methods for consistent quality.
From ethnic influences to modern minimalism — collections for every mood.
Recycled metals, lower-impact plating and thoughtful packaging for less waste.
In a world of ever-changing fashion, Zoki is a breath of fresh air as a symbol of empowerment, uniqueness, and timelessness. Born from the vision of Zoya Chaudhary, a dynamic entrepreneur with a background in Economics, HRM, and Law, Zoki is more than just another jewelry brand — it’s a labour of love that celebrates the essence of contemporary Indian womanhood.
Zoya found jewellery to be a language of expression during some of the toughest moments in her life as a woman, mother, and professional. The brand grew from this personal rediscovery — each design carrying a piece of that story.
“Zoki is not only about accessorizing with jewellery; it’s about accessorizing with your story — your strength, your comeback, your shine.”
The vision is simple: fashion jewellery with purpose. Zoki aims to create pieces that are accessible, durable, and meaningful — designed to match the numerous moods and moments of a woman’s life.
Zoya’s background in Economics, HRM, and Law equipped her with analytical clarity, human-centred leadership, and a drive for fairness. After overcoming personal challenges, she channelled her resilience into creating The Zoki — a brand grounded in empathy and creative rigor.
She balances strategic thinking with hands-on product development, mentoring artisans and building a company culture focused on dignity and craft.
Contact the Team ->The Zoki seeks global recognition for purpose-driven jewellery. Over the coming years, we plan to scale responsibly — expanding collections, refining sustainable sourcing, and creating workshops that preserve craft traditions while offering modern livelihoods.
Enhance traceability from refiners to workshops.
Mentorship programmes for women artisans & designers.
Our brand story and collections have been featured widely. Below are the articles and press mentions:
For press, bespoke requests, collaborations or support — we’re here. Expect a personal reply from our team.
Email: thezoki.help@gmail.com • Visit: www.thezoki.com
